
Ash and Ochre
Tom Varela
The brief: a first collection of about fifty poems, several with long lines and unconventional spacing, to be published in paperback and as an ebook without the ebook destroying the line breaks the poems depend on.
What we did
- Chose a wider trim than a standard novel so long lines sit on one line
- Recorded every spacing decision in a document and typeset to it, not to a default
- Set each poem to start on a new page, which costs pages and preserves the reading
- Handled ebook long lines with a hanging indent rather than letting them wrap randomly
- Specified an uncoated cream stock, which suits a book read slowly
What was delivered
- Print interior typeset to the agreed spacing document
- An ebook with deliberate long-line behaviour
- Cover artwork for print and ebook
- An acknowledgements page crediting prior publication








