
The Weight of Rain
Clare Mahoney
The brief: a quiet literary novel with no high-concept hook, where the cover has to signal seriousness without looking austere enough to put a general reader off. Literary fiction is the hardest category to design for because the signals are subtle.
What we did
- Chose an abstract image over a figure, so no reader is told what the protagonist looks like
- Set the title large enough to carry the page at 20mm, which most literary covers do not
- Used one typeface in two weights, because mixed display faces read as commercial
- Built a muted palette with one warm accent so the cover is not grey on a grey shelf
- Left a clear band for a prize or review quote the book may earn later
What was delivered
- Front cover at thumbnail, retail and poster sizes
- Wraparound print cover with spine and barcode area
- Ebook and audiobook squares
- A one-page rationale explaining every choice








